One of the driving ideas behind Connect4SuccessRCT is how local businesses can collaborate to improve their community. A great example of this is Play It Again Sport, a social enterprise in Rhondda Cynon Taf , who work alongside the Too Good to Waste charity to make sport more accessible. We spoke to Enterprise Manager Natasha Burnell on how their relationship works:

Play It Again Sport was founded in 2016 by Steffan Rees, a karate instructor from Ynyshir, Rhondda.  He knew children weren’t attending his (or other sports) classes due to the financial costs of the kit required. He also knew that many, many people have sports kit and equipment gathering dust at the back of their wardrobes: outgrown, unwanted or simply not used any more.  

There was the solution to the problem: take donations of no longer needed sportswear and sell it at an affordable price for everyone.

Four years later and Play It Again Sport is now operating out of Too Good to Waste in Ynyshir, where white goods, furniture and bric a brac are donated, diverted from landfill, sold and given a second lease of life.

The relationship between Play It Again Sport and Too Good To Waste works symbiotically: the donated washing machines and driers need to be tested rigorously, whilst washing the sports clothing which has been donated to Play It Again Sport.  

The result? Safe washing machines and clean clothes.

As a social enterprise, Play It Again Sport would be unable to afford a commercial space to sell from. Working with Too Good To Waste enables a perfect space while providing product diversity to customers.

Our objective is to remove barriers to participation in sport, whether running, football, gymnastics or whatever it is that gets your heart beating! Sport is so important, not only for physical health, but also mental health and wellbeing. It provides opportunities to alleviate loneliness and social isolation for people of all ages.

We rely on donations from local people and businesses of items that are no longer required. We’ve gratefully received water-damaged stock from Cardiff City Football Club, sample items from Quatro gymnastics, team kits from Cambrian, and more. These items would have ended up in landfill, or shipped over-seas as ‘Cash for Clothes’ (increasing carbon footprint and damaging local textile industries). By diverting this stock to Play It Again Sport, it not only benefits the environment, but supports the foundational economy as well.

We have donation bins in all RCT leisure centres, in Cwmbran & Pontypool leisure centres, and also at Sport Wales HQ in Cardiff. Please visit our website for more information and to find our contact details. 

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